Bianca & Jenna's Launch Edit

Bianca & Jenna's Launch Edit

Seizing the opportunity to extend their community reach, the official launch of the new Trading in Style e-commerce platform marks yet another profound brand milestone – one that reimagines and elevates the consumer experience. 

The fresh digital shopping destination comes at a perfect timing, as the fashion industry heightens their integral focus on stimulating positive change and socially responsible decisions around procurement, manufacturing and distribution. 

We talk to Bianca and Jenna about their favourite picks of this edit, how they would style them and what they are on the lookout for next.
Bianca

The best part of the whole rebrand and eCommerce experience for me has been the campaign shoot. It represents everything we have been working on - our vision, the elevation of our brand experience, our business growth and our teams accumulated hard work creating a preloved luxury platform like no other. 

The campaign shoot brought our vision to life. The images reflect Trading in Style’s premium curated style. I’m so proud that we are showing consignment in a new light, giving new life to preloved pieces and extending the circular economy. 

 I love how versatile a suit is. Wear it together for a meeting, or break it up and pair the blazer with jeans or the pants with tee and a denim jacket. This Camilla and Marc suit is a favourite from our launch edit, there are multiple looks and ways to wear it.

A statement bag or shoe to elevates any look. A bag like this Fendi Baguette is an investment piece, it won’t go out of style anytime soon - it’s iconic. It’s neutral yet still a statement, there is something about the resurgence of the brand monogram and it’s longevity that resonates with me.

When I don’t know what to wear in the morning and rushing to school drop off or a meeting I’ll always look to a jumpsuit. It’s a one stop shop; one piece, always cool, comfortable, effortless and oh so chic. This one by Pippa Holt is a Perfect summer staple. 

Jenna

The expansion into eCommerce has been such an incredible learning process, whilst it comes with challenges, the scope of opportunity has been really exciting. 

Seeing the business grow and expand through launching this new sales platform to our loyal community, as well as exposing TIS on a larger scale is so rewarding and what we have been working towards.

I have especially loved seeing it all come together after months of dreaming and lots of hard work from the entire team. From a creative perspective it’s a whole new outlet for me and an opportunity to bring the Trading in Style community along for the ride.

 

Our launch edit brings a curated selection of every day dressing plus elevated investment pieces.

I find that a denim jacket is a real staple in my wardrobe, so I’d choose this Balenciaga denim jacket. It often completes the look and adds a more cool-casual vibe to any outfit. 

These Chanel loafers elevates any simple look. It takes your outfit from average to classy chic. My go to look is usually a pair of high waisted wide leg jeans, a white shirt or tank, an oversized blazer and my Chanel loafers. 

Being a mum of 3 I always have a million things in my bag. I would use this Loewe Basket every day in summer, it literally goes with everything. Pretty summer dresses, matching printed sets, jeans, a button-down shirt and a pair of slides, you can’t go wrong.

We hope you love shopping our first collection xx